Research with a Creative Edge
We reimagine research by integrating innovative methodologies like visual storytelling, journaling, and creative participatory techniques—turning data into transformative insights.
At Cardinal Direction, we believe research isn’t just for researchers.
Led by Kyle Bower, a seasoned qualitative researcher with over 15 years of experience, we help individuals and organizations unlock the deeper meaning behind their data.
Meet Kyle Bower
About Cardinal Direction
Kyle’s journey began with a simple yet powerful question: Why are we only focusing on the middle of the bell curve? Traditional research often ignores the rich experiences of those on the margins—voices with valuable insights. That curiosity led Kyle away from rigid academic structures and into applied qualitative research, where real people’s voices and lived experiences take center stage.
With expertise in qualitative data analysis software like ATLAS.ti and MAXQDA, Kyle brings both rigor and efficiency to every project. She’s also a teacher at heart, making complex concepts clear and actionable for clients at all levels of expertise.
let’s collaborate
Who We Work With
Our clients share a common goal: they recognize that standard metrics alone doesn’t tell the full story, and they are eager to uncover the missing pieces. We work with a diverse range of professionals and organizations.
Young Professionals & Students: Those looking to build qualitative research skills through accessible, engaging e-learning courses that provide real-world applications.
Seasoned Professionals & Organizations: Teams and leaders seeking deeper insights into behavior, culture, and community needs to drive strategic decision-making.
Educators & Researchers: Instructors and academics aiming to make qualitative inquiry more engaging, accessible, and impactful in the classroom.
Healthcare Innovators & Product Designers: Professionals integrating qualitative insights into healthcare and design to create inclusive, human-centered solutions.
Community Organizations & Nonprofits: Advocacy groups using qualitative research to better understand the communities they serve and shape more effective programs.
Our Portfolio
Custom Research Consulting
We design and execute qualitative research projects tailored to your needs, uncovering hidden narratives and delivering meaningful insights.
Workshops & Training
From live workshops to structured online training, we provide hands-on support to help individuals and teams build confidence in qualitative research.
E-Learning Modules
Our courses break down qualitative research concepts into engaging, digestible lessons, making them accessible for beginners and professionals alike.
Qualitative Data Analysis Support
Using tools like ATLAS.ti and MAXQDA, we streamline data analysis workflows, ensuring efficiency without sacrificing depth or detail.
Contract Research Work
For organizations needing dedicated qualitative research, we offer flexible contract-based services that integrate seamlessly with your team.
tailored solutions